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CARS | |
| Late Sixties & Early Seventies | |
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Japanese Invasion - In many ways, the modern Japanese motor vehicle industry was the creation of the Japanese Ministry of International Trade and Industry (MITI). In the mid-fifties, it provided strong incentives to manufacturers to produce a "people's car". In the mid-sixties, in order to increase Japan's competitiveness in the world car market, MITI engineered a number of mergers of car manufacturers. Nissan acquired the Prince Motor Company and Toyota merged with Hino and Daihatsu. The results were spectacular - in 1962, Japan was the sixth largest vehicle manufacturer in the world and by 1967 it was the second largest. (Japan surpassed the US in 1980, to become the largest manufacturer.)
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| The Menzies Era | Cars - Late Sixties |
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